marketing

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Marketing Mangement

Antoine El Hage





























Marketing Fundamentals



-Marketing is a process of planning and executing the conception of a product/service, its pricing, distribution and promotion. - Marketing objective: To create and maintain relationships that will satisfy the clients and the organizational objectives.



II/ The Principles

-Achieving customer satisfaction to generate a positive word of mouth and loyalty. -Identifying and anticipating future needs and trends.

QUALITY

Customer satisfaction

DELIVERY COST

(developpement/volume; production/service)



III/ Developing the marketing plan



-Marketing consist of all techniques used by a company to create, develop and maintain its clientele.



Create ? -> advertising, prospecting -> ?

Develop ? -> buy more-> promo (...