Formula 1 stratégie

« CO R P O R AT E S TR AT E G Y This presentation includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about Formula 1’s long-term corporate strategies and goals, such as matters relating to race competitiveness, fan engagement and events, viewing experiences, marketing, broadcast opportunities, race promotion, sponsorship, hospitality, sustainability and operational efficiencies, corporate culture and other matters that are not historical facts.

These forward-looking statements involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements, including, without limitation, possible changes in market acceptance of new products or services, regulatory matters affecting the Formula 1 business, rapid technological and industry change, failure of third parties to perform, continued access to capital on acceptable terms, and changes in law.

These forward-looking statements speak only as of the date of this presentation’s release, and each of Liberty Media and Formula 1 expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Liberty Media’s or Formula 1’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based.

Please refer to the publicly filed documents of Liberty Media, including the most recent Forms 10-K and 10-Q, for additional information about Liberty Media and Formula 1 and about the risks and uncertainties related to Liberty Media’s and Formula 1’s respective businesses which may affect the statements made in this presentation. Page 3 Formula 1 is a sport like no other.

A sport that pushes the boundaries of F1® Brand Book technological innovation and human performance.

A sport that inspires and excites over 500m fans around the world.

A sport with 70 years of pioneering heritage whose best years are yet ahead. Since Liberty Media took over custodianship of Formula 1, we have transformed how we go-to-market with more open and collaborative ways of working, a solutions-focused attitude to new opportunities, and a commitment to have our fans at the heart of everything we do. We have built a 21st century organisation that supports the repositioning of F1 into an Entertainment and Media company with our first ever Marketing, Digital, Strategy and Research divisions, expanded teams managing our key revenue streams and a dedicated Motorsports function, led by Ross Brawn, that is using state-of-the-art technology to develop regulations alongside the FIA to facilitate great racing. At the heart of all this is a long-term strategy that we believe will deliver more excitement and unpredictability on track and a healthier organisation off-track. All in all, a plan to unleash the greatest racing spectacle on the planet. Chase Carey.

CEO of Formula 1® INCRE AND UN ASE C PRE O DIC MP TA ET BI LI ITIV TY E O OR EF RS LU LDE VA HO E E IV AK R D ST R U M OR RF DELIV E EFF R SU I C IEN STA T OP INA E RA BLE T IO A N P E O D N S N ENGAGE ORLD-CLASS SP E W ON AND OF ECTAC UC F S T R OD FAN AC LES K PR FOR IN-WIN RELATIONS W ATE ITH OUR PARTNER HIPS E S W CR HI GH -P B EM ED, ORCE G GA ORKF N E W G N A IN D M IL OR U F R E RA CE S CK ES A N TR O B R A ATE L L CO R E W O P N SU S T A I G E S T R A R A T L SIL P C I E C A R Y T B I L I A T C I P D RE S ES I T I T M PE E S IN C A E R CO N E V A N D N U O N K C A R T E C A R S S E N E V I T I M P A SE IN E R C CO ET A N D BI TA C I D E R P UN Y T LI N O K C A R T TECHNICAL / Develop power unit, suspension, tyre, and aerodynamic specifications with the FIA to close the gap between the front and back of the grid / Codify car designs that showcase best-in-class engineering and inspire the future of the sport and automotive industry FINANCIAL / Introduce a financial framework to underpin the sustainability of the sport and its teams / Make F1 an attractive business for all teams by distributing revenue more equitably and better rewarding on-track performance SPORTING / Identify exciting new formats that engage broader demographics / Support the design and upgrade of circuits to improve the racing spectacle GOVERNANCE / Streamline the decision-making process / Establish governance practices that enable transparent, fair and timely decision-making E G A G N N D N S R S E L C A T EC E D E C U P O R SS O W R A L -C LD SP FO FA O N A O FF K C A R T E G A G N N D N S R S E L C A T EC E O R P D E C U A SS O W R L -C LD FO FA O N A FF K C A R T O EVENTS / Make all of our live events amazing standalone spectacles that bring the thrill of F1 to global audiences / Expand the F1 Esports Championship to engage with the next generation of F1 fans SP VIEWING EXPERIENCE / Reach the broadest audience on relevant linear and digital platforms.... »